I've been writing for over five years on a variety of subjects including social media, innovation, technology, finance, etc. I've written for both B2C and B2B audiences in different genres.
Lola Olson is Scope’s Interim Digital Content Manager. For our End the Awkward campaign, Lola got to interview film star Warwick Davis. Lola tells us what it was like meeting a childhood hero.
Not everyone is keen on kissing. Whether it’s not something you can physically do or it’s just not particularly appealing, there are plenty of reasons not to feel thrilled about making out. If that’s you – or your partner – there’s lots of other ways to show your affection.
Lola Olson is Digital Marketing and Content Manager at Scope, which means that web accessibility is their primary concern. Lola says “having an accessible website isn’t just nice to have, it’s something we need as a disability charity.” One of the tools Scope uses to ensure our website is accessible is Siteimprove.
A comment piece I wrote for GSN on Transgender Day of Remembrance.
TAGS Is Giving Trans And Gender-Nonconforming Swimm...
With help from Stuart Forward and friends of mine, we made a post about a UK national in a dangerous immigration situation.
#BagItBeatIt is Third Sector's Digital Campaign of the Week. They specifically mention the pros of the website, which I have project managed.
An analysis of a trend in geek culture involving depictions of evil characters and race.
Since June 2014, I have project managed the development, launch, and production of the Bag It. Beat It. campaign website including the content, stories, and updates.
Back when social media was new to businesses, they measured their success in numbers of Followers and Likes. When it became clear that Likes and Followers could be bought and when Klout started to catch on, it became about "Engagement."
Despite warnings about the dangers of guest blogging with links, many companies are still interested in using this form of content marketing to boost SEO. It does make sense. It’s always been difficult to measure ROI on marketing. Just because a certain amount of people see a billboard or an advert doesn’t guarantee you’ll see a boost in sales.
Original Fiction: Ambrosia is a waitress in a dingy burger restaurant part time while she attends community college. When her boss brings in some chess sets to attract new hipster customers, she finds herself seeing a couple of the pieces come to life. As she struggles to the difference between hallucination and reality, she wakes up to find that reality is not quite what she expected.
You know you ought to be doing more marketing but you’re not really sure where to begin. Viewed from afar, there’s a lot to get on with. A blog, social media updates, an advertising campaign; it can really stack up. But whatever you do, your content marketing strategy should always be your starting point and guiding light.