Lola Olson

Lola Olson

London, GB
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I'm a freelance content writer.

I've been writing for over five years on a variety of subjects including social media, innovation, technology, finance, etc. I've written for both B2C and B2B audiences in different genres.

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Bryn anderson article
“I didn't know about web accessibility until I applied to Siteimprove ...

“I didn't know about web accessibility until I appl...

Who I remember on Transgender Day of Remembrance - Gay Star News

A comment piece I wrote for GSN on Transgender Day of Remembrance.

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A Case of Cis Regret

A personal post I wrote on Huffington Post about my experience with GICs.

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TAGS Is Giving Trans And Gender-Nonconforming Swimmers A ...

TAGS Is Giving Trans And Gender-Nonconforming Swimm...

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LGBTQ British Woman Detained in DRC - Act Now - EQView

With help from Stuart Forward and friends of mine, we made a post about a UK national in a dangerous immigration situation.

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Digital Campaign of the Week: British Heart Foundation | Third Sector

#BagItBeatIt is Third Sector's Digital Campaign of the Week. They specifically mention the pros of the website, which I have project managed.

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The Unbearable Whiteness of Evil - EQView

An analysis of a trend in geek culture involving depictions of evil characters and race.

British Heart Foundation - Bag it. Beat It

Since June 2014, I have project managed the development, launch, and production of the Bag It. Beat It. campaign website including the content, stories, and updates.

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'Engagement': What is it good for? Absolutely nothing.

Back when social media was new to businesses, they measured their success in numbers of Followers and Likes. When it became clear that Likes and Followers could be bought and when Klout started to catch on, it became about "Engagement."

SEO-Based Approaches Are Marketing Snake Oil

Despite warnings about the dangers of guest blogging with links, many companies are still interested in using this form of content marketing to boost SEO. It does make sense. It’s always been difficult to measure ROI on marketing. Just because a certain amount of people see a billboard or an advert doesn’t guarantee you’ll see a boost in sales.

Checkmate - A.L. Olson

Original Fiction: Ambrosia is a waitress in a dingy burger restaurant part time while she attends community college. When her boss brings in some chess sets to attract new hipster customers, she finds herself seeing a couple of the pieces come to life. As she struggles to the difference between hallucination and reality, she wakes up to find that reality is not quite what she expected.

Three Steps Toward A Better Content Marketing Strategy

You know you ought to be doing more marketing but you’re not really sure where to begin. Viewed from afar, there’s a lot to get on with. A blog, social media updates, an advertising campaign; it can really stack up. But whatever you do, your content marketing strategy should always be your starting point and guiding light.

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Four Reasons Not to Outsource Your Social to Social Agencies

When most businesses look at social media, they have a few common misconceptions. First and foremost, they think that they have to be visible on every single social network in order to be credible; secondly, they think they have to be active on every network. The problem? Most businesses just don't have the time to be active on any social network. What businesses often end up doing to bridge the gap is to pass their social media management onto an agency.

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How to Use Hashtags

The operative word in “social media” is “social”. This reminder helps me re-center business expectations of social media and it also helps people figure out where to focus their strategy and why – but it’s also a good reminder of the capacity for social media to mimic some of the trends of our social lives. Which leads me to the topic of how to use hashtags.

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End Your Company's Social Media Narcissism

There’s no nice way of breaking the news to a company that what they’re doing is locking themselves deep in an echo chamber.